Campaigning 101: Musts

Managing an election campaign is a big job. It’s helpful to get advice from seasoned campaigners whose input can steer a novice away from unnecessary marketing costs to focus only on those activities that make the most impact.

For anyone who is about the embark on a campaign of their own, I have compiled these two lists based on the advice I’ve received this past week. I hope it helps.

Musts

  • Signs
  • Brochures
  • Business cards
  • Buttons
  • Posters
  • Website
  • Facebook and other social media
  • Door knocking

Don’t Bother Withs

  • Brochures
  • Business cards
  • Buttons
  • Posters
  • Website
  • Facebook and other social media
  • Door knocking

What’s a candidate to do?

At least everyone agrees we need signs. This municipality is geographically spread out so the likelihood of Maeve Maguire becoming a household name after the 35-day campaign because of door-knocking activities is far less than the impact road-side signs can have in each community.

It comes down to voter engagement. If the majority of residents paid attention to politics—around here you can identify those who pay attention by their ability to identify our mayor and pronounce his name—campaigning would move away from name recognition and towards the attributes of the candidate.

Until then, signs, signs, everywhere a sign.

p.s. Slate Magazine published an article summarizing a few studies on the effectiveness of signage. Most intriguing was the impact a group of people waving a sign that said, “VOTE TOMORROW” had on voter turnout.

vote_2

 

This page has been authorized by financial agent, Patrick Maguire, 250-760-0640 (home).

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